The Voice

DAVID ARCHULETA

Archive for August 16th, 2014

The Mantle of Stardom ~ David Archuleta

Posted by MT on Saturday, August 16, 2014

64

Humility and Fame walk hand in hand
In the body of a single man.
Confusion reigns in the back of his mind,
Balance is something he seeks to find.

I often think of David’s vlog “I’m Still Alive.” In it, he talked about having a hard time coming back to the entertainment world where “It’s all about you, and how important you are, and letting everybody know that, and how great you are, and everybody look at you.” (see 2:22 in the following video)

I can understand how a transition like that could be a bit overwhelming for him. It makes me wonder how he’s going to work it all out. It was probably difficult before his mission to do any type of self-promotion. But now? I can’t imagine how hard it is to go from two years of “doing for others” to it being “all about him” once again. How does he work that out in his mind?

Every product out there, even one that’s been on the market for years and is known for quality, is continually marketed to a target audience. Mercedes, for example. It’s a great car and everyone knows it. But that doesn’t mean they don’t have to keep advertising, reminding their target audience that their product is still out there and trying to convince them it’s still the best on the market. They’re giving the buying public a reason to buy Mercedes rather than a competing brand. It’s the same with music. You have to believe in the excellence of your product and be willing to let everyone know that. Give them a reason to buy YOUR product.

David has said that he’s writing POP songs (along with some Spanish). This is a strong indication that he wants to continue his career; putting out albums and touring. The problem is, how do you get your music out there and sell tickets to your tour without marketing yourself and your music?

While stardom may not be David’s main goal in making music, success brings with it lots of opportunities. We know enough about David to know that promoting worthy causes is something that’s close to his heart. A recognizable name in the music industry would bring with it the ability to get the public’s attention for those causes. The bigger the name, the more attention and support he could draw towards those causes.

But how does he reconcile, in his mind, the humble human being that he is with the part of him that wants to perform? How does the reluctant star gain attention for his causes without self-promotion? It’s a dilemma I believe he’s struggling with.

Perhaps one day he’ll realize that self-promotion is simply a tool that’s used as part of the job, a means of selling a product. HIS product, himself and his music. Done the right way, stardom and fame can be a mantle he wears like a warm winter coat. If he sees it that way, he could simply put it on when needed, when he’s performing or doing interviews. It wouldn’t be a fake persona, it would simply be a line drawn between the man and the star, allowing him to promote his product, himself, while remaining true to who he is as a person. At the end of the workday he could simply let the mantle fall away, allowing him to remain the same humble guy he has always been.

Can it be done? Is it possible to separate the man from the star?

MT is a Staff Writer for The Voice.

Posted in @DavidArchie, David Archuleta, music | Tagged: , | 100 Comments »

 
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